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'Insourcing' Is Recession's DIY Buzzword

From hairdressing to gardening, 'insourcing' is hot

By Matt Cantor,  Newser Staff

Posted Feb 26, 2009 11:00 AM CST

(Newser) – The recession is prompting Americans to forgo luxuries—and that means doing for themselves what they would once have paid someone else to do, the Washington Post reports. Starter sewing-kit sales have soared 30%; landscapers are losing business; customers are forsaking salons to dye their own hair. The trend is popular enough for marketers to have named it “insourcing.”

Wal-Mart reports increased seed sales as people move to grow their own food. A Target campaign has picked up on the shift, dubbing glass cleaner “the new carwash,” yoga balls “the new gym.” “So much of it comes down to perception," said one trade-group exec. “Do I perceive the service that I’m getting as an added pampering, or do I need it?”

Americans are dumping landscapers to garden for themselves amid the recession.
Americans are dumping landscapers to garden for themselves amid the recession.   (Shutterstock)
Glass cleaner is the new carwash, Target ads say.
Glass cleaner is "the new carwash," Target ads say.   (Shutterstock)
Americans have always taken some pride in doing things for themselves, said a retail consultant.
"Americans have always taken some pride in doing things for themselves," said a retail consultant.   (Shutterstock)
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COMMENTS
Showing 1 of 1 comment
Guest
Feb 26, 2009 5:34 AM CST
Funny, "insourcing" sounds like the way my Scots-Irish-American tribe have ALWAYS done things: either someone in the family paints the peeling garage doors or it just doesn't git done!

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