People want less choice, more social watching—and don't realize it
(NEWSER) - Despite the myriad choices DVRs and internet TV offer, viewing habits have remained strikingly conservative. Though shows can be watched more or less on demand, nearly 85% of programs are viewed when they air "live," or with just a small delay—enough to wash one's hands or fire off an email, researchers say. The traditional cultural practice of TV watching may be so resilient because people are remarkably unaware of their own behavior, the Economist reports. More»