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May 17, 2008 2:11:32 AM CDT



They're Back From the Dead  

Posted Aug 3, 07 10:54 AM CDT in Business    Editor's Choice

(newser) – These five companies were flatlining until they made bold management decisions.  Business Week tells you how they did it.

  1. Nintendo: The Wii dared to market to families and non-gamers
  2. Audi:  Banked on engineering and prowess and didn't get distracted

  1. Hewlett-Packard: Started marketing the PC as a lifestyle, not a product
  2. Burberry:  Increased brand prestige by cancelling cheaper lines
  3. Citibank: Sold itself as a "neighborhood bank" with global reach

Source BusinessWeek

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They're Back From the Dead
A model wears a creation as part of the Burberry Prorsum Spring/Summer 2008 men's collection, presented in downtown Milan, Italy, Saturday, June 23, 2007 (AP Photo/Antonio Calanni)   (Associated Press)
They're Back From the Dead
Models line up on the catwalk during the Burberry Prorsum Spring/Summer 2008 men's collection, presented in downtown Milan, Italy, Saturday, June 23, 2007 (AP Photo/Antonio Calanni)   (Associated Press)
They're Back From the Dead
A group of women walk past a sign outside a Citibank branch in Beijing Friday March 30, 2007. Citigroup Inc. plans to expand its securities business and branch network in China this year after becoming...   (Associated Press)
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list   Nintendo Wii   Nintendo   Hewlett Packard   Audi   Burberry   Citibank



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