These five companies were flatlining until they made bold management decisions. Business Week tells you how they did it.
- Nintendo: The Wii dared to market to families and non-gamers
- Audi: Banked on engineering and prowess and didn't get distracted
- Hewlett-Packard: Started marketing the PC as a lifestyle, not a product
- Burberry: Increased brand prestige by cancelling cheaper lines
- Citibank: Sold itself as a "neighborhood bank" with global reach