Major firms are trying to boost morale by giving workers another chance to profit on stock options made worthless by the stock market dive, the Washington Post reports. Many employees—especially execs—are currently stuck with "underwater" options with a strike price above the trading price. Close to 100 companies are working plans to reprice options.
At Google, the 60% share price drop since its November 2007 peak has left 85% of its employees holding underwater options, and the firm has offered to swap them for ones set at yesterday's closing price. Ordinary investors who have no choice but to take a loss complain that repricing plans are unfair; Starbucks and several others are trying to defuse criticism by making repricing options available only to the rank and file and not executives and directors.