Negative campaigning is more memorable and brings out voters
(NEWSER) - Except for a few barbs here and there, the 2008 campaign has been as polite as a tea party, and that's not a good thing, reports Reuters. Though many assume negative campaigning turns off voters, it's the negative details that stick and actually spur voters to cast a ballot, researchers say. "Democracy itself requires negativity," says one professor. "We want the right to be critical of those in power." More»