Cable, Satellite Providers Push Pay-Per-View Porn
By John Johnson,  Newser Staff
Posted Mar 10, 2009 8:57 PM CDT
Cable and satellite TV companies see profit in porn.   (Shutter Stock)

(Newser) – Times are tough, and for cable and satellite TV companies, that means—more porn. Comcast is following DirecTV's lead and ramping up advertising for adult pay-per-view channels, reports Advertising Age. The spots will generally run on guy channels such as Spike TV and ESPN in the wee hours. Meanwhile, the cost of the porn offerings is coming down.

"I don't know if its going to be a 'Dollar Menu,' but giving people more for their money is on the agenda," said the president of New Frontier Media, an adult pay-per-view firm. Even with lower prices, however, PPV will retain high profit margins for cable and satellite companies. One study projects the on-demand adult market to be worth $1.4 billion by 2014.