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TUESDAY, NOVEMBER 24, 2009
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4

Goodbye, Sears Tower; Hello, Willis Tower

Iconic skyscraper gets rebranded with new lease

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(Newser) – Sears Tower is to be rechristened Willis Tower in accordance with a new lease signed by insurance firm Willis Group Holdings, the Chicago Tribune reports. The company plans to move some 500 associates into multiple floors. It says its $14.50-per-square-foot move means big real-estate savings, and the name change came free with the lease.

The Sears Tower rises above the early morning fog and under the canopy of an approaching storm clouds in Chicago, July 26, 2007.
The Sears Tower rises above the early morning fog and under the canopy of an approaching storm clouds in Chicago, July 26, 2007.   (AP Photo)
A boat passes under a bridge on the Chicago River after passing the Sears Tower, May 3, 2008.
A boat passes under a bridge on the Chicago River after passing the Sears Tower, May 3, 2008.   (AP Photo)
Chicago's landmark Sears Tower will become known as the Willis Tower after insurance broker Willis Group Holdings signed a lease on multiple floors.
Chicago's landmark Sears Tower will become known as the Willis Tower after insurance broker Willis Group Holdings signed a lease on multiple floors.   (Getty Images)
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4 comments
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NutsInNY
Mar 12, 09 10:52 AM CDT
Bruce Willis has done well for himself.. John McClane is coming to clean up Chicago!... LOL!! ((parody posting, as if I were a putz)) Reply
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juano
Mar 12, 09 3:03 PM CDT
how about naming it the chicago tower instead of a name that is probably is going to be changed in a few years Reply
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aasigo
Mar 12, 09 6:49 PM CDT
What're you talking about Willis? I'll always call it the Sears Tower. Reply
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IN RESPONSE:
Mr.C
Mar 14, 09 1:51 PM CDT
yup yup
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