Goodbye, Sears Tower; Hello, Willis Tower

Iconic skyscraper gets rebranded with new lease
By Matt Cantor,  Newser User
Posted Mar 12, 2009 10:45 AM CDT
The Sears Tower rises above the early morning fog and under the canopy of an approaching storm clouds in Chicago, July 26, 2007.   (AP Photo)
camera-icon View 2 more images

(Newser) – Sears Tower is to be rechristened Willis Tower in accordance with a new lease signed by insurance firm Willis Group Holdings, the Chicago Tribune reports. The company plans to move some 500 associates into multiple floors. It says its $14.50-per-square-foot move means big real-estate savings, and the name change came free with the lease.