The New York Times has tracked down the identity of the mystery writer behind a popular satirical site posing as the personal blog of Apple CEO Steve Jobs. The musings of "Fake Steve" have lampooned Silicon Valley, industry bigwigs and Jobs himself. “I’m stunned that it’s taken this long," said blog mastermind Daniel Lyons, a senior editor at Forbes.
"I have not been that good at keeping it a secret." Forbes plans on hosting "The Secret Diary of Steve Jobs" on its own site now, and Lyons is working on a satirical novel penned by faux Steve. The Times ultimately tracked Lyons down through information disclosed by his book agent.