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Aussie Critics Rip Micky D's McMath Tutoring

Program is sneaky marketing push, charge educators

By Rob Quinn,  Newser Staff

Posted Mar 20, 2009 7:47 AM CDT

(Newser) – Nutritionists and educators are having trouble swallowing McDonald's sponsorship of an online math program, the Guardian reports. The tutoring program, available free to schools and students across Australia, features the golden arches logo on its front page. Australia's government commended McDonald's for providing the resource, but critics see it as nothing more than a marketing campaign, notes the Australia News Network.

McDonald's "should stick to making hamburgers and the government should stick to educating children," said an education spokesman from an opposition party. Queensland blocked the launch of the program,  saying it was "inappropriate for public servants to endorse products."

Critics of Australia's 'McMath' program say the chain should stay out of the education business.
Critics of Australia's 'McMath' program say the chain should stay out of the education business.   (AP Photo/Mary Altaffer, File)
The Maths Online programme is a great resource, said Australia's education minister. I commend McDonald's.
"The Maths Online programme is a great resource," said Australia's education minister. "I commend McDonald's."   (Flickr)
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There is no place for the Big Mac in the classrooms of Australia. - VicHealth chief executive Todd Harper

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