High Profile Helps Drive Obama Agenda

Omnipresent president risks diluting his brand, experts warn
By Gabriel Winant,  Newser User
Posted Mar 20, 2009 10:53 AM CDT

(Newser) – Don’t look now, but President Obama’s on TV again. And gracing magazine covers, delivering a radio address, even on the Web making NCAA tournament picks. The "Everywhere President” strategy is a gamble, as evidenced by the fact that Republicans haven't retired the "celebrity" put-down. One branding expert tells Politico, “There’s a risk because he is so visible; he’s become the face of everything that happens.”

"He's trying to metaphorically remove the moat from around the presidency, but that can be a dicey kind of thing," cautions a journalism professor. "People can be really fickle about this kind of stuff. It is a tough balancing act." But Obama is able to pull off the familiarity act, says one publicist, because he has “gravitas to spare.”