In Online Traffic, It's Truly Madness

By M. Morris,  Newser Staff
Posted Mar 20, 2009 4:52 PM CDT
Tennessee's Brian Williams (33) and Bobby Maze (3) walk off the floor after losing 77-75 to Oklahoma State in a first-round NCAA men's college basketball tournament game today.   (AP Photo)
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(Newser) – Despite a lack of surprises on the court, the first day of March Madness saw a huge jump in visits to the CBS website as well as a bump in TV ratings, the Business Insider reports. The 2.7 million viewers of streaming video online represented a 56% increase over last year, and each visitor watched about an hour of content. On the broadcast end, ratings rose 9% over 2008.