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In Online Traffic, It's Truly Madness

By M. Morris,  Newser Staff

Posted Mar 20, 2009 4:52 PM CDT

(Newser) – Despite a lack of surprises on the court, the first day of March Madness saw a huge jump in visits to the CBS website as well as a bump in TV ratings, the Business Insider reports. The 2.7 million viewers of streaming video online represented a 56% increase over last year, and each visitor watched about an hour of content. On the broadcast end, ratings rose 9% over 2008.

Tennessee's Brian Williams (33) and Bobby Maze (3) walk off the floor after losing 77-75 to Oklahoma State in a first-round NCAA men's college basketball tournament game today.
Tennessee's Brian Williams (33) and Bobby Maze (3) walk off the floor after losing 77-75 to Oklahoma State in a first-round NCAA men's college basketball tournament game today.   (AP Photo)
Pittsburgh's Brad Wanamaker (22) passes away from East Tennessee State's Greg Hamlin in the second half of their first-round NCAA tournament game Friday, March 20, 2009, in Dayton, Ohio.
Pittsburgh's Brad Wanamaker (22) passes away from East Tennessee State's Greg Hamlin in the second half of their first-round NCAA tournament game Friday, March 20, 2009, in Dayton, Ohio.   (AP Photo/Skip Peterson)
Temple fans react as their team falls behind Arizona State during a first-round men's NCAA college basketball tournament game today.
Temple fans react as their team falls behind Arizona State during a first-round men's NCAA college basketball tournament game today.   (Photo)
Pittsburgh's DeJuan Blair (45) celebrates near the end of the Panthers' first-round tournament game against East Tennessee State Friday, March 20, 2009, in Dayton, Ohio. Pittsburgh won, 72-62.
Pittsburgh's DeJuan Blair (45) celebrates near the end of the Panthers' first-round tournament game against East Tennessee State Friday, March 20, 2009, in Dayton, Ohio. Pittsburgh won, 72-62.   (AP Photo/Al Behrman)
East Tennessee State's Greg Hamlin knocks the ball away from Pitt's Gilbert Brown in the second half of a first-round NCAA tournament game today.
East Tennessee State's Greg Hamlin knocks the ball away from Pitt's Gilbert Brown in the second half of a first-round NCAA tournament game today.   (AP Photo)
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