NCAA TOURNAMENT
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In Online Traffic, It's Truly Madness
By M. Morris
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Posted Mar 20, 09 4:52 PM CDT
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(Newser)
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Despite a lack of surprises on the court, the first day of March Madness saw a huge jump in visits to the CBS website as well as a bump in TV ratings, the Business Insider reports. The 2.7 million viewers of streaming video online represented a 56% increase over last year, and each visitor watched about an hour of content. On the broadcast end, ratings rose 9% over 2008.