NASCAR Fights Empty Seats With Luxury Suites

By Kevin Spak,  Newser Staff
Posted Mar 21, 2009 4:28 PM CDT
Cars head through the first turn in front of grandstands (and many empty seats) during the NASCAR Allstate 400 at Indianapolis Motor Speedway last July.    (AP Photo/Darron Cummings)
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(Newser) – With more and more empty seats lining NASCAR races these days, many tracks have decided to slash prices—but not the Texas Motor Speedway. Instead, it’s decided to tear down 21,000 seats and replace them with Nascar’s unique version of the luxury suite: The luxury motor-coach compound. Wealthy RV owners will be able to shell out $15,000 a year to park their RVs on landscaped, fenced-in patios overlooking the track, the Washington Post reports.

From there, they’ll be able to grill steaks, watch the action on flat-screen TVs, order groceries, or call up a concierge for dinner reservations. They’ll also get VIP tickets to various races. “With the economy being what it is, we're trying to find ways to have some contraction,” said the Speedway’s president, “yet not on the revenue side.”  Lowe’s Motor Speedway near Charlotte is installing a similar section.