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September 5, 2008 11:44:44 AM CDT

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A Big Mac by Any Other Name Is Not as Tasty

Posted Aug 7, 07 1:25 PM CDT in US,  Business,  Science & Health,  Arts & Living 

(Newser) – Preschoolers judged McDonald’s-branded food superior, even compared to the same products served without the familiar packaging, a study reported in Time concludes. The Pavlovian response to the Golden Arches worries child health experts, who link it to increasing obesity among the young.

Kids who watch more television and those who own more toys from McDonald's were more likely to find chicken nuggets and fries in Mickey D's packaging superior to the same items in generic wrapping. Advocacy groups argue that advertisements to children should be strictly limited because  they form strong brand attachments but aren't capable of judging products' real merits.

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In this handout photograph provided by McDonalds, Sarah Ferguson, Duchess of York, left, greets children from Ronald McDonald House, during a stop to unveil the "Ronald McDonald House Charities on the...   (Associated Press)
(FILES)This 03 September, 2006 photo shows a sign for a McDonald...   (Getty Images)
(FILES)A replica of the first McDonald's franchise 14 April,...   (Getty Images)
McDonald   ((c) Takeshi aka. Momotaro)
MC Kill   ((c) Chomsky 2.0)
Take Me To Your Leader   ((c) cesarastudillo)
Ronald McDonald visits with children at a McDonald's Restaurant in Roswell, N.M., in this file photo of May 18, 2006. Eleven of the nation's biggest food and drink companies will adopt new rules to limit...   (Associated Press)
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health  • children  • food  • advertising  • obesity  • McDonald's  • fast food  • Stanford University


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