A Big Mac by Any Other Name Is Not as Tasty

Fast-food packaging, not what's inside, sways kids' tastes
By Heather McPherson,  Newser User
Posted Aug 7, 2007 1:25 PM CDT
In this handout photograph provided by McDonalds, Sarah Ferguson, Duchess of York, left, greets children from Ronald McDonald House, during a stop to unveil the "Ronald McDonald House Charities on the...   (Associated Press)
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(Newser) – Preschoolers judged McDonald’s-branded food superior, even compared to the same products served without the familiar packaging, a study reported in Time concludes.
The Pavlovian response to the Golden Arches worries child health experts, who link it to increasing obesity among the young.

Kids who watch more television and those who own more toys from McDonald's were more likely to find chicken nuggets and fries in Mickey D's packaging superior to the same items in generic wrapping. Advocacy groups argue that advertisements to children should be strictly limited because  they form strong brand attachments but aren't capable of judging products' real merits.