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India Rolls Out World's Cheapest Car

Tata Motors plans to take $2,000 car to Europe, US

By Rob Quinn,  Newser Staff

Posted Mar 24, 2009 2:16 AM CDT

(Newser) – India's Tata Motors rolled out its $2000 Nano car yesterday, six months late but with grander plans than ever, reports the Los Angeles Times. The company aims to sell the vehicle—10 feet long and less than 5 feet wide—not only to India's emerging middle class, but to the European and North American markets.

Environmentalists worry about the effects of pouring huge numbers of extra vehicles onto India's already overcrowded roads, but the Nano's makers say the inexpensive car is all about making travel more democratic. Demand has already far outstripped supply—one million Indians have submitted applications to get one of the 60,000 Nanos expected to be produced this year.

Tata Sons Chairman Ratan Tata speaks at the launch of the Tata Nano in Mumbai, India, yesterday.
Tata Sons Chairman Ratan Tata speaks at the launch of the Tata Nano in Mumbai, India, yesterday.   (AP Photo)
Tata Sons Chairman Ratan Tata stands alongside the Nano at its launch in Mumbai yesterday.
Tata Sons Chairman Ratan Tata stands alongside the Nano at its launch in Mumbai yesterday.   (AP Photo/Rajanish Kakade)
Tata Sons Chairman Ratan Tata stands alongside the Nano at its launch in Mumbai, India, yesterday,
Tata Sons Chairman Ratan Tata stands alongside the Nano at its launch in Mumbai, India, yesterday,   (AP Photo/Rajanish Kakade)
Tata Sons Chairman Ratan Tata poses with Nano at its launch in Mumbai yesterday.
Tata Sons Chairman Ratan Tata poses with Nano at its launch in Mumbai yesterday.   (AP Photo/Rajanish Kakade)
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India's Tata Motors unveils the world's cheapest car.   (clipsyndicate.com)

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The Nano is good for customers, good for business, good for the industry. In the early years, a car in India was considered a rich man's toy. Now it's seen as part of life.
- Murad Ali Baig, an independent auto analyst based in New Delhi

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COMMENTS
Showing 2 of 2 comments
Mr.C
Mar 24, 2009 8:56 AM CDT
I think this will replace a lot of vehicles that are not very eco-friendly
PosterNutbag
Mar 24, 2009 8:09 AM CDT
Bring a gas mask and join the cacophonous traffic jam for only $2000.

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