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Why Obama's Everywhere You Look, Listen, Read

President looks to get past media filter

By Gabriel Winant,  Newser User

Posted Mar 24, 2009 11:21 AM CDT

(Newser) – When it came to getting past what he called “the media filter,” President Bush’s favorite strategy was to go around it. President Obama’s style is more to go over, under, around, and through, courting both the new and mainstream media in an effort to communicate directly with the public, Politico reports. “You’ve got lots of people that aren’t cable junkies or news junkies,” Obama's press secretary said.

Or, as another aide described the strategy: “Flood the zone.” So far, the White House has opened up to liberal bloggers, minority media outlets, and radio talk shows. But Obama also sat down with the New York Times and CBS. It’s all aimed at mobilizing supporters for his agenda. “It’s like mainlining into a vein—you’re getting the drugs where they need to go,” a former Bush spokesman said.

In this photograph provided by ABC News, President Obama is interviewed by George Stephanopoulos, left, during the taping of This Week with George Stephanopoulos.
In this photograph provided by ABC News, President Obama is interviewed by George Stephanopoulos, left, during the taping of "This Week with George Stephanopoulos."   (AP Photo/This Week, Lauren Victoria Burke)
President Barack Obama appears on The Tonight Show with Jay Leno in Burbank, Calif., on March 19, 2009.
President Barack Obama appears on "The Tonight Show with Jay Leno" in Burbank, Calif., on March 19, 2009.   (AP Photo/Gerald Herbert)
President Obama appears on the March 2 issue of Newsweek.
President Obama appears on the March 2 issue of Newsweek.   (PRNewsFoto/NEWSWEEK)
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The lagging role of the mainstream media has prompted people to seek information from a wide variety of outlets that are often now aligned with their personal interests. - Dan Bartlett, communications director for President Bush

If they saw you on Rachel Maddow, maybe they’ll pick up the phone the next day and call their member of Congress and urge them to get behind health care, for example. - Dana Perino, former press secretary for President Bush

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COMMENTS
Showing 3 of 7 comments
Caps
Mar 24, 2009 10:15 AM CDT
Yeah, right. Rob, you are so far out of tough with what is going on in the world. All you have ever done is complain. W hy wasn't you complaining when old "SMIRK" was in office? Then you would have had alot to complain about. Get a life and get real.......................
AnnieChrist
Mar 24, 2009 9:28 AM CDT
Rob you are definitely not in lock step, in fact you're barely walking at all. I would love to hear about the 'string of successes' any Presidents has had-from Washington to Obama-after only 64 days in office. In Obama's case, you've been hammering him with negativity since before the inaugural, which shows 'a clear bias that indicates there is no room for discussion.' YAWN If you are not better off one year from now than you are presently, come on back with your criticism. You might be taken seriously then. Right now, your constant negativity and harping merely echoes your heroes in the republican party, indicating you are as bereft of ideas as they are.
NxBigmouthery
Mar 24, 2009 7:50 AM CDT
Bush was a huge coward when it came to facing the press. Obama, literate and urbane though he is, has to snap out of campaign mode sooner or later.

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