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‘Baby Einstein’ Dumbs Down Toddlers

Videos that claim to jumpstart learning do the opposite

By Heather McPherson,  Newser User

Posted Aug 7, 2007 12:25 PM CDT

(Newser) – The popular “Baby Einstein” and “Brainy Baby” video series, intended to fast-track young geniuses, actually have negative educational effects, a new study concludes. Infants who watch them have smaller vocabularies than other children, the Los Angeles Times reports, For every hour per day that 8- to 16-month-olds watched the programs, they knew six to eight fewer words  than babies who didn't watch.

Researchers found 32% of babies are shown these videos, even though pediatricians oppose TV for children under two, and plug reading to tots instead. “I would rather babies watch ‘American Idol’,” he added, pointing out that at least parents would be more likely to watch with them, which does have developmental value.

The study reported that children whose parents read to them or told them stories had larger vocabularies than the children exposed to the popular educational videos.
The study reported that children whose parents read to them or told them stories had larger vocabularies than the children exposed to the popular "educational" videos.   (Index Open)
Disney's Baby Einstein and similar videos are designed to mesmerize infants between 8 - 16 months with crude puppets and repetitive images such as lava lamps.
Disney's "Baby Einstein" and similar videos are designed to mesmerize infants between 8 - 16 months with crude puppets and repetitive images such as lava lamps.   (Flickr, Creative Commons)
Dr. Dimitri Christakis, a professor of pediatrics at the University of Washington in Seattle, said he'd rather babies watch 'American Idol' than these videos, in reference to Disney's Baby Einstein series.
Dr. Dimitri Christakis, a professor of pediatrics at the University of Washington in Seattle, said he'd "rather babies watch 'American Idol' than these videos," in reference to Disney's Baby Einstein...   (Shutterstock.com)
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Baby Einstein - Discovering Shapes - Commercial   (sandeep378 (YouTube))
Four-month old infant enjoys Baby Einstein.   (jvhofw79 (YouTube))

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