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In Tough Times, Celebs Seek Out Infomercials

Expect to see more stars in late-night ads

By Evann Gastaldo,  Newser Staff

Posted Mar 26, 2009 10:45 AM CDT

(Newser) – With the economy tanking, it may not be long before you see high-profile stars hawking ShamWows or Slankets, the New York Post reports. “Celebrities who were once appalled at the idea can’t afford to be quite as picky,” says the author of a home-shopping business book.

He noted high-end infomercials can pay $2-3 million up front, plus a percentage of profits—but, “I can tell you that Mr. T is not making anything close to that to hawk the FlavorWave Oven Turbo at 2 in the morning.”

You might have seen Jessica Simpson in an infomercial for skin-care products from Proactiv.
You might have seen Jessica Simpson in an infomercial for skin-care products from Proactiv.   (Proactiv)
Actress Alyssa Milano is part of Proactiv's celebrity endorsement team.
Actress Alyssa Milano is part of Proactiv's celebrity endorsement team.   (Proactiv)
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Jessica Simpson promotes Proactiv.   (ProactivAustralia)

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Now that acting and modeling jobs are drying up, I'm hearing about Hollywood agents calling infomercial producers to inquire if there are any jobs. - Remy Stern, author of But Wait . . . There's More!

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