In Tough Times, Celebs Seek Out Infomercials

Expect to see more stars in late-night ads
By Evann Gastaldo,  Newser Staff
Posted Mar 26, 2009 10:45 AM CDT

(Newser) – With the economy tanking, it may not be long before you see high-profile stars hawking ShamWows or Slankets, the New York Post reports. “Celebrities who were once appalled at the idea can’t afford to be quite as picky,” says the author of a home-shopping business book.

He noted high-end infomercials can pay $2-3 million up front, plus a percentage of profits—but, “I can tell you that Mr. T is not making anything close to that to hawk the FlavorWave Oven Turbo at 2 in the morning.”