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July 25, 2008 12:15:25 PM CDT

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Apple Boots Up New iMacs

Posted Aug 7, 07 5:32 PM CDT in Business,  Technology 

(Newser) – Steve Jobs unveiled a redesigned version of his company's popular iMac this afternoon, Scientific American reports. Apple ditched their trademark pearly plastic shells for a more svelte aluminum casing and a glossy glass display panel, and slimmed the keyboard as well. The company put the kibosh on the 17" model, and knocked $200 off the 24".

Apple also announced the new '08 version of its popular iLife software suite, which includes iPhoto, iMovie, and several new applications. "Apple has grown two to three times the market for the past several quarters," commented one analyst, who added that the company's share is only likely to grow with the back-to-school-timed rollout.

Source Scientific American

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Apple CEO Steve Jobs is seen on a computer at the Apple World Wide Developers Conference in San Francisco, in this June 11, 2007 photo.   (Associated Press)
The new iMac, unveiled for back-to-school 2007.   ((c) Victor Svensson)
The new Apple iMac desktop computer sits on display at Apple headquarters, Tuesday, Aug. 7, 2007 in Cupertino, Calif. Apple Inc. updated its iMac computers Tuesday with a slimmer design, faster chips...   (Associated Press)
p for years. (AP Photo/George Nikitin)   (Associated Press)
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Apple's iMac brand, largely founded on simplicity and designer aesthetic has become an enduring success.   (emondb29 (YouTube))

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Apple  • technology  • computer  • Steve Jobs  • iMac


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