Freedom Tower Gets New Name: 1 World Trade Center

Ex-gov blasts decision to rebrand skyscraper

By Nick McMaster,  Newser Staff

Posted Mar 27, 2009 3:19 PM CDT

(Newser) – The Freedom Tower is gone, and it hasn’t even been built yet, the New York Daily News reports: The Port Authority announced today that it would change the name of the building being constructed at Ground Zero to 1 World Trade Center. The new, or old, name is “easiest for people to identify with,” said the chairman of the Port Authority, which owns the building.

“As we market the building, we will ensure that it is presented in the best possible way,” said the Port Authority chairman, perhaps alluding to the Bush-era implications of “Freedom Tower.” But many are disappointed. “The Freedom Tower is not simply another piece of real estate and not just a name for marketing purposes,” said former governor George Pataki, who proposed the old name. “It is symbolic of our commitment to rise above the attacks of Sept. 11.”

This 2006 artist's rendering shows the 1,776-foot building originally called the "Freedom Tower" currently under construction at the World Trade Center site.   (dbox inc. via Skidmore, Owings & Merrill)
Anthony Coscia, left, chairman of the Port Authority, and Lun Feng, chairman of Beijing Vantone Real Estate Co., shake hands after signing a lease for five floors of the Freedom Tower yesterday.   (AP Photo)
Former New York Gov. George Pataki speaks during the memorial service on the seventh anniversary of the terrorist attacks on the World Trade Center, Sept. 11, 2008.   (AP Photo/)
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Where 1 and 2 World Trade Center once stood, there will be a memorial with two voids to honor the heroes we lost - and, in my view, those addresses should never be used again.
- George Pataki, former Governor of New York

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