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Wagoner: Optimist, Survivor, Martyr?

The long, unhappy reign of Rick Wagoner

By Kevin Spak,  Newser Staff

Posted Mar 30, 2009 1:42 PM CDT

(Newser) – During Rick Wagoner’s 9-year stint at the wheel, GM lost its place as the world’s top automaker, cut tens of thousands of jobs, and saw shares fall from $70 to less than $3. But through it all Wagoner fended off all challengers—including the likes of Kirk Kerkorian—and remained unflaggingly optimistic, the New York Times observes. Even on the way out the door, he told employees to “ignore the doubters, because I know it is a company with a great future.”

Wagoner "consistently stopped short of dramatic action," the Wall Street Journal notes, to eliminate an excess of brands, rein in health and labor costs, or plan for a spike in oil prices. And he just as consistently resisted talk of bankruptcy as a reorganization strategy. Despite the missteps—which Wagoner steadfastly denied until last fall—there’s a sense in Detroit that the ex-CEO may become a kind of auto-industry martyr. Michigan’s governor called Wagoner a “sacrificial lamb.”

General Motors Chairman and Chief Executive Rick Wagoner talks about the company's restructuring plans during a news conference in Detroit, Tuesday, Feb. 17, 2009.
General Motors Chairman and Chief Executive Rick Wagoner talks about the company's restructuring plans during a news conference in Detroit, Tuesday, Feb. 17, 2009.   (AP Photo/Carlos Osorio)
In this Feb. 17, 2009 file picture, General Motors Chairman and Chief Executive Rick Wagoner talks about the company's restructuring plans during a news conference in Detroit.
In this Feb. 17, 2009 file picture, General Motors Chairman and Chief Executive Rick Wagoner talks about the company's restructuring plans during a news conference in Detroit.   (AP Photo/Carlos Osorio)
In this Dec. 12, 2008 file photo, the General Motors logo is seen outside the GM headquarters in downtown Detroit.
In this Dec. 12, 2008 file photo, the General Motors logo is seen outside the GM headquarters in downtown Detroit.   (AP Photo/Carlos Osorio, File)
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It’s a pretty unceremonious ending. GM lost its way in the ‘70s, but the company didn’t know it until 20 years late. - John Casesa, industry analyst

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COMMENTS
Showing 1 of 1 comment
Doctor-Zaius
Mar 31, 2009 10:49 AM CDT
This is the example of corporate douchebagery. Had he had a valid business model other than shoving gas guzzling SUVs down peoples throats GM may have been in a better position today. Had they not killed the EV1 in 1999 where would GM be today?

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