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Twitter Takes the Secrets Out of Film Shoots

Celebs and execs alike embrace social networking

By Evann Gastaldo,  Newser Staff

Posted Apr 1, 2009 10:04 AM CDT

(Newser) – Film shoots were once mysterious and secretive domains, with access allowed only to the select few—sometimes not even studio heads. Now, thanks to social networking sites like Twitter, there is no such thing as a closed set, says the Hollywood Reporter. “I have gotten thousands of enthusiastic posts from people thanking me for the frank, unpolished look at the making of my latest film,” says one tweeting director.

Many in the biz have followed the example of “dedicated Twitter powerhouse” Ashton Kutcher, posting numerous tweets per day about the smallest details of the moviemaking process—and occasionally, even photos and videos, which could make it harder for execs to control film images. Regardless, “all of us have to find a way to fall in line with it because it's happening with or without us,” says one producer.

Ashton Kutcher is infamous for his Tweets, including many recent posts that have given fans a glimpse of his latest flick.
Ashton Kutcher is infamous for his Tweets, including many recent posts that have given fans a glimpse of his latest flick.   (AP Photo/Markus Schreiber)
Jon Favreau recently got in on the Twitter movement, according to the Hollywood Reporter.
Jon Favreau recently got in on the Twitter movement, according to the Hollywood Reporter.   (AP Photo/Chris Pizzello)
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Ashton Kutcher Tweeted about the chest waxing he endured for his most recent film.   (CelebTV)

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Don't be fooled: Filmmakers thrive on control, and what they're Tweeting is, in some ways, strategic marketing and remains pretty rosy. If something really goes wrong on set, I'm not sure their first impulse will be to type. - Universal publicity exec Michael Moses

Pushing call later tomorrow because we are near the start of the Greenland Championship dog sled race. It's always something... Fantastic day! Finished with beautiful sunset shots for opening of the movie. - Tweets from producer Frank Marshall

It's got scope, adventure, location, peril—all the stuff of a good movie. - Universal publicity exec Michael Moses, on Frank Marshall's Twitter feed

The old fake veneer our business has been flogging for years is wearing thin. It's time to shake things up: Take control of your information—own it. - Robert Luketic, director of Ashton Kutcher's latest film

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COMMENTS
Showing 1 of 1 comment
Robert_Dada
Apr 1, 2009 9:15 AM CDT
Yeah, simple enough for even Bush to understand.

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