Film shoots were once mysterious and secretive domains, with access allowed only to the select few—sometimes not even studio heads. Now, thanks to social networking sites like Twitter, there is no such thing as a closed set, says the Hollywood Reporter. “I have gotten thousands of enthusiastic posts from people thanking me for the frank, unpolished look at the making of my latest film,” says one tweeting director.
Many in the biz have followed the example of “dedicated Twitter powerhouse” Ashton Kutcher, posting numerous tweets per day about the smallest details of the moviemaking process—and occasionally, even photos and videos, which could make it harder for execs to control film images. Regardless, “all of us have to find a way to fall in line with it because it's happening with or without us,” says one producer.