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Detroit Hopes for NCAA Boost

By Kevin Spak,  Newser Staff

Posted Apr 2, 2009 8:03 AM CDT

(Newser) – Downtown Detroit will be hopping this weekend, as hoops fans overrun the city for the Final Four. But outside the carousing along the city’s spruced-up main drag, things look as dire as ever, the Washington Post reports. One in five residents are unemployed, and abandoned homes and factories line the streets. Officials say the NCAA tournament could inject $30-$50 million into the city and, some hope, help rehabilitate its image.

The NCAA will also make a $250,000 gift to the local United Way, a token offering given the tournament’s enormous revenues. “If they really see a need, is that all they can come up with?” scoffed one retired auto worker. And many doubt the tournament will bring any long-term tourism boost. The CEO of Detroit's visitors bureau says he’ll be thrilled if viewers just come away thinking, “Detroit is not that bad.”

An abandoned home is seen in the the modest residential neighborhood of Brightmoor in Detroit, Thursday, Dec. 11, 2008.
An abandoned home is seen in the the modest residential neighborhood of Brightmoor in Detroit, Thursday, Dec. 11, 2008.   (AP Photo/Carlos Osorio)
A dog walks by a burned out abandoned home in the the modest residential neighborhood of Brightmoor in Detroit, Thursday, Dec. 11, 2008.
A dog walks by a burned out abandoned home in the the modest residential neighborhood of Brightmoor in Detroit, Thursday, Dec. 11, 2008.   (AP Photo/Carlos Osorio)
Pedestrians walk by the abandoned Packard plant in east Detroit, Thursday, Dec. 11, 2008.
Pedestrians walk by the abandoned Packard plant in east Detroit, Thursday, Dec. 11, 2008.   (AP Photo/Carlos Osorio)
Business owner Torya Blanchard paints over a door across from her restaurant in Detroit, Saturday. Businesses and volunteers are helping to put on Detroit's best face for this weekend's Final Four.
Business owner Torya Blanchard paints over a door across from her restaurant in Detroit, Saturday. Businesses and volunteers are helping to put on Detroit's best face for this weekend's Final Four.   (AP Photo/Carlos Osorio)
Fans cheer on the Michigan State men's basketball team as they depart from the Breslin Center for Detroit and the NCAA Final Four on Wednesday, April 1, 2009, in East Lansing, Mich.
Fans cheer on the Michigan State men's basketball team as they depart from the Breslin Center for Detroit and the NCAA Final Four on Wednesday, April 1, 2009, in East Lansing, Mich.   (AP Photo/Kevin W. Fowler)
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It's not likely that people watching on television are going to say, 'Let's take a vacation to Detroit!' I wish them all the best, but it's not going to turn that city around.
- Andrew Zimbalist, a professor of economics with expertise in sports

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