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5 Reasons Twitter's Worth $1B to Google

Flagging company could use a boost

By Wesley Oliver,  Newser Staff

Posted Apr 3, 2009 4:06 PM CDT

(Newser) – Google will look like a twit if it doesn’t snap up Twitter, and Henry Blodget of Silicon Alley Insider gives 5 reasons it should part with $1 billion to do so:

  • Search, Google’s bread and butter, is dwindling, and the company needs a new growth engine to energize the business. If it acts now, it may grab Twitter on the cheap.

  • Twitter’s a better fit for Google’s portfolio than YouTube and could bridge its communications gap.
  • Google banks $1 billion of cash every 2 months. If the acquisition turns sour—which many think it won’t—it can file the deal under “oops.”
  • Twitter could emerge as a threat to Google’s search business.
  • Sheer vanity: Google could boast ownership of two websites-turned-verbs.

The Google headquarters sign is seen in a Mountain View, Calif.
The Google headquarters sign is seen in a Mountain View, Calif.   (AP Photo/Paul Sakuma, File)
If Google isn't in talks to buy Twitter, it should be, Silicon Alley Insider says.
If Google isn't in talks to buy Twitter, it should be, Silicon Alley Insider says.   (AP Photo/Paul Sakuma)
Google should buy Twitter for $1 billion in cash, Silicon Alley Insider says.
Google should buy Twitter for $1 billion in cash, Silicon Alley Insider says.   (PRNewsFoto/RentWiki.com)
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COMMENTS
Showing 1 of 1 comment
Snowleopard
Apr 3, 2009 10:46 AM CDT
google already bought a twitter competitor, Jaiku, but they took it offline. god knows why. But there's been a lot of conversation about twitter's (lack of) revenue model lately. I don't think it's going to be that hard to monetize twitter though, because it's essentially the same revenue model as google: real-time, ultra targeted advertising, based on keywords within tweets.

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