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CNN Loses Ground in Primetime

Fox, MSNBC are pushing longtime rival into 3rd place

By Rob Quinn,  Newser Staff

Posted Apr 10, 2009 11:02 AM CDT

(Newser) – The oldest cable news network is starting to lag behind both of its main rivals in primetime, Variety reports. In the first quarter of this year, CNN saw a 23% drop in the key 25-54 demographic and a 10% drop overall from 8 to 11pm. In particular, Campbell Brown's show at 8pm (she's now on maternity leave) got socked by Bill O'Reilly on Fox and Keith Olbermann on MSNBC. Fox leads the primetime race by a mile, and MSNBC actually overtook CNN for the first time.

CNN now has even Turner Networks stablemate Headline News snapping at its heels, but execs say the primetime decline doesn't worry them—because the stations' ratings for its entire 24-hour schedule are up. The first quarter was the channel's most successful since 1991's Gulf War coverage, they boast, and there are no plans to overhaul the evening lineup. "Primetime is most meaningful to entertainment networks," CNN's US chief said.

In a photo provided by CNN, CNN's Larry King, left, interviews  Illinois Governor Rod Blagojevich during a broadcast of Larry King Live  Monday, Jan. 26, 2009.
In a photo provided by CNN, CNN's Larry King, left, interviews Illinois Governor Rod Blagojevich during a broadcast of "Larry King Live" Monday, Jan. 26, 2009.   (AP Photo/Lorenzo Bevilaqua/CNN)
CNN says the year-on-year primetime drop can be explained by its coverage of debates during the presidential campaign.
CNN says the year-on-year primetime drop can be explained by its coverage of debates during the presidential campaign.   (AP Photo/Dima Gavrysh)
CNN says it's happy with Campbell Brown's ratings.
CNN says it's happy with Campbell Brown's ratings.   (AP Photo/CNN)
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You have to give credit to MSNBC. Olbermann and Rachel Maddow are pulling nice numbers in primetime. I think the story is more how well MSNBC is doing as opposed to how not well CNN is doing.
- Media ad buyer Andy Donchin

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COMMENTS
Showing 3 of 11 comments
DontLikeYou___
Jul 1, 2009 2:56 AM CDT
Is Olberman still on t.v.? I thought they would have replaced him with a dog and pony show or something more entertaining than his vile hatred of anyone who disagrees with him. What a twit.
Caps
Apr 12, 2009 11:23 AM CDT
Why doesn't everyone just watch the Fix Noise and agree with all their lies.
freethemall
Apr 11, 2009 5:22 AM CDT
You know what shonangreg? Your right! I watched regular network news tonight for the first time in quite a while. I found it refreshing.

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