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FRIDAY, NOVEMBER 27, 2009
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Microsoft, Yahoo Discuss Ad Partnership

Takeover apparently off the table in informal negotiations

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(Newser) – Microsoft and Yahoo have returned to the bargaining table, but their latest discussions concern advertising sales, the Wall Street Journal reports. The advanced, though informal, negotiations have included both firms' CEOs but likely don’t involve talk of Microsoft acquiring Yahoo’s search business, which it tried to do last year. Instead, Microsoft wants a narrower relationship.

Microsoft CEO Steve Ballmer addresses the annual Microsoft shareholder's meeting Wednesday, Nov. 19, 2008, in Bellevue, Wash. Microsoft Corp. is no longer interested in buying all of Yahoo Inc., Ballmer said Wednesday, though he told shareholders that the company would still be
Microsoft CEO Steve Ballmer addresses the annual Microsoft shareholder's meeting Wednesday, Nov. 19, 2008, in Bellevue, Wash. Microsoft Corp. is no longer interested in buying all of Yahoo Inc., Ballmer...   (AP Photo/Elaine Thompson)
In this Oct. 18, 2007 file photo of Microsoft CEO Steve Ballmer gestures as he talks at the Web 2.0 Summit in San Francisco. Microsoft Corp. withdrew its $42.3 billion bid to buy Yahoo Inc. on Saturday, scrapping an attempt to snap up the tarnished Internet icon in...
In this Oct. 18, 2007 file photo of Microsoft CEO Steve Ballmer gestures as he talks at the Web 2.0 Summit in San Francisco. Microsoft Corp. withdrew its $42.3 billion bid to buy Yahoo Inc. on Saturday,...   (AP Photo/Paul Sakuma)
Yahoo CEO Carol Bartz and Microsoft CEO Steve Ballmer are in talks to sell advertising for each other's properties.
Yahoo CEO Carol Bartz and Microsoft CEO Steve Ballmer are in talks to sell advertising for each other's properties.   (AP Photo/Yahoo, Martin Sundberg)
Microsoft CEO Steve Ballmer looks on during a conference at the Mobile World Congress in Barcelona, Spain, Tuesday, Feb. 17, 2009. Some 50,000 industry officials from major cell phone makers, telecom companies and high-technology firms are converging in Barcelona for an annual four-day Mobile World Congress that opened Monday.
Microsoft CEO Steve Ballmer looks on during a conference at the Mobile World Congress in Barcelona, Spain, Tuesday, Feb. 17, 2009. Some 50,000 industry officials from major cell phone makers, telecom...   (AP Photo/Manu Fernandez)
Microsoft Chairman Bill Gates applauds during remarks at the annual Microsoft shareholder's meeting Wednesday, Nov. 19, 2008, in Bellevue, Wash.
Microsoft Chairman Bill Gates applauds during remarks at the annual Microsoft shareholder's meeting Wednesday, Nov. 19, 2008, in Bellevue, Wash.   (AP Photo/Elaine Thompson)
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