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Microsoft, Yahoo Discuss Ad Partnership

Takeover apparently off the table in informal negotiations

By Wesley Oliver, Newser Staff

Posted Apr 10, 2009 1:59 PM CDT

(Newser) – Microsoft and Yahoo have returned to the bargaining table, but their latest discussions concern advertising sales, the Wall Street Journal reports. The advanced, though informal, negotiations have included both firms' CEOs but likely don’t involve talk of Microsoft acquiring Yahoo’s search business, which it tried to do last year. Instead, Microsoft wants a narrower relationship.

Microsoft CEO Steve Ballmer addresses the annual Microsoft shareholder's meeting Wednesday, Nov. 19, 2008, in Bellevue, Wash. Microsoft Corp. is no longer interested in buying all of Yahoo Inc., Ballmer... (AP Photo/Elaine Thompson)

In this Oct. 18, 2007 file photo of Microsoft CEO Steve Ballmer gestures as he talks at the Web 2.0 Summit in San Francisco. Microsoft Corp. withdrew its $42.3 billion bid to buy Yahoo Inc. on Saturday,... (AP Photo/Paul Sakuma)

Yahoo CEO Carol Bartz and Microsoft CEO Steve Ballmer are in talks to sell advertising for each other's properties. (AP Photo/Yahoo, Martin Sundberg)

Microsoft CEO Steve Ballmer looks on during a conference at the Mobile World Congress in Barcelona, Spain, Tuesday, Feb. 17, 2009. Some 50,000 industry officials from major cell phone makers, telecom... (AP Photo/Manu Fernandez)

Microsoft Chairman Bill Gates applauds during remarks at the annual Microsoft shareholder's meeting Wednesday, Nov. 19, 2008, in Bellevue, Wash. (AP Photo/Elaine Thompson)

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Microsoft, Yahoo Discuss Ad Partnership

Takeover apparently off the table in informal negotiations

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Defiant Syrians Changing Streetscape —Via Google

Streets renamed in honor of fallen revolutionaries via Map Maker

Google Gets Europe's OK to Buy Motorola

But regulators in EU, United States will monitor for antitrust

Automakers Pushing 'Connected' Cars

Gizmos proliferate amid concerns on distracted driving

Google Creating Techie 'Entertainment Device'

Music gadget expected to mark start of new focus on hardware

Lawsuit: We Invented the Web, So Pay Up Google

Eolas Technologies patent claims interactive web is its brainchild

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Microsoft, Yahoo Discuss Ad Partnership

Takeover apparently off the table in informal negotiations

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OTHER STORIES ON OUR RADAR

Yahoo • Google • Microsoft • search advertising

MOST POPULAR STORIES

[ By Views ]

[ By Comments ]

More Newser Stories

Defiant Syrians Changing Streetscape —Via Google

Streets renamed in honor of fallen revolutionaries via Map Maker

Google Gets Europe's OK to Buy Motorola

But regulators in EU, United States will monitor for antitrust

Automakers Pushing 'Connected' Cars

Gizmos proliferate amid concerns on distracted driving

Google Creating Techie 'Entertainment Device'

Music gadget expected to mark start of new focus on hardware

Lawsuit: We Invented the Web, So Pay Up Google

Eolas Technologies patent claims interactive web is its brainchild

About Us

Site

Newser By Users

Community

Site Maps

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More News

What is Newser?