The Catholic Church must not have any idea who Vince Shlomi, “the ShamWow guy,” actually is, writes Ryan Tate on Gawker. The church recently spoofed the ShamWow infomercials to promote itself via “SoulWow.” But, um, “Guys, Vince was just arrested barely two weeks ago for punching a prostitute he hired (according to the cops), after the hooker tried to bite his tongue off.”
The church’s video—featuring “Father Vic” pushing SoulWow to give you “that almost baptized feeling”—urges parishioners to attend confession. Which, Tate comes to realize, may actually be appropriate after all. “Serving as the poster boy for confessions is one of the few things Shlomi's good for in the advertising business right now.” Compare the two videos at left.