Mexico Slams Burger King for 'Whopper' of an Insult

By Newser Editors and Wire Services
Posted Apr 13, 2009 7:39 PM CDT
A Burger King sign is shown at a Burger King restaurant in Sunnyvale, Calif., Tuesday, Feb. 3, 2009.   (AP Photo/Paul Sakuma)
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(Newser) – Mexico is protesting what it says is a whopper of an insult. An advertisement for Burger King's chili-flavored "Texican" burger that has run in Europe shows a small wrestler dressed in a cape resembling a Mexican flag. The wrestler teams up with a lanky American cowboy who boosts him up to reach high shelves and clean tall windows. "The taste of Texas with a little spicy Mexican," a narrator's voice says.  

Mexico's ambassador to Spain, Jorge Zermeno, said today he has written a letter to Burger King's offices there asking that the ad be removed. One of the things that most angered Mexican officials was a print edition of the ad showing the wrestler wearing what appeared to be a Mexican flag as a cloak. Press officials at Burger King did not immediately respond to requests for comment.