Mexico is protesting what it says is a whopper of an insult. An advertisement for Burger King's chili-flavored "Texican" burger that has run in Europe shows a small wrestler dressed in a cape resembling a Mexican flag. The wrestler teams up with a lanky American cowboy who boosts him up to reach high shelves and clean tall windows. "The taste of Texas with a little spicy Mexican," a narrator's voice says.
Mexico's ambassador to Spain, Jorge Zermeno, said today he has written a letter to Burger King's offices there asking that the ad be removed. One of the things that most angered Mexican officials was a print edition of the ad showing the wrestler wearing what appeared to be a Mexican flag as a cloak. Press officials at Burger King did not immediately respond to requests for comment.