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MONDAY, NOVEMBER 23, 2009
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SpongeBob, Rap Don't Mix in Ad, Parents Tell Burger King

Many find mix of SpongeBob Squarepants and 'booty rap' uncomfortable

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(Newser) – Burger King is under fire from parents for a new TV ad in which SpongeBob Squarepants, Sir Mix-A-Lot, and rap music video antics combine for an uncomfortable mix of adult and child entertainment, the Chicago Sun-Times reports. The spot mixes cartoon clips with shots of “the King,” and women with rectangular-shaped posteriors dancing to a modified version of Mix-A-Lot’s Baby Got Back.

At the end of the ad, Mix-A-Lot himself, watching the “ad” on TV, declares: “booty is booty.” Many parents are livid that the spot uses SpongeBob’s huge popularity with children: “They’re using sex to sell food with the assistance of a well-known cartoon character,” said one. BK says the spot is actually meant for adults—a claim met with skepticism given that the ad specifically promotes kids meals.

A screen capture from Burger Kings new TV ad.
A screen capture from Burger Kings new TV ad.   (Burger King)
A screen capture from Burger King's new TV ad.
A screen capture from Burger King's new TV ad.   (Burger King)
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Burger King's new ad for kids.   (jackiejo977)

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13 comments
VIEWING:
 
Altoecko
Apr 14, 09 2:49 PM CDT
I for one love that commercial. Reply
Vote up! Vote down!
+1
squarepants
Apr 14, 09 3:20 PM CDT
i for two. Reply
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+1
Robert_Dada
Apr 14, 09 3:54 PM CDT
three Reply
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+1
2-bits
Apr 14, 09 3:58 PM CDT
What a bunch of squares. Reply
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0
jenna
Apr 14, 09 4:22 PM CDT
I HATE IT. SHOUDN'T BE ON TV. I FACT, THEY NEED TO FIRE WHOEVER CAME UP WITH THAT CREEPY KING. Reply
Vote up! Vote down!
-1

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