Selling the switch is a challenge for marketers
(NEWSER) - Major brands like Hunt's ketchup, Gatorade, and Wheat Thins are ditching high-fructose corn syrup, the popular but much-maligned sweetener, and turning instead to good old-fashioned sugar. "We know moms don't like (corn syrup), and they don't want to feed it to their kids," a supermarket expert tells Advertising Age . But sugar, also a much-maligned sweetener, can be a tough sell—so many companies are making the switch quietly to avoid alienating consumers. More»
