San Francisco Mayor Gavin Newsom made his candidacy for California governor official today with nary a word, the Chronicle reports—except on Twitter, Facebook, and YouTube. Though Newsom plans to publicize his run with in-person appearances, an adviser called the old sort of announcement “passé.” The state’s Democratic convention is just days away, with many potential office-seekers still unannounced.
“No candidate has ever used all of these tools at once,” said a Newsom aide. “And it had to happen with a candidate from the Bay Area. This is the capital of new media.”