At London Bar, Patrons Breathe Their Liquor

Experimental pub cautions patrons to 'breathe responsibly'
By Nick McMaster,  Newser Staff
Posted Apr 21, 2009 6:28 PM CDT
At Alcoholic Architecture, patrons breathe in their liquor.   (Shutterstock)

(Newser) – Two British entrepreneurs have opened a truly innovative bar—where alcohol is inhaled rather than drunk, ABC News reports. London’s Alcoholic Architecture fills a room with gin and tonic vapor, which patrons covered in protective suits breathe in for around $7 an hour. "We're reinventing the gin and tonic," creator Sam Bompas said.

"When you breathe, instead of the alcohol going into your liver, it goes right into your bloodstream,” he said. At the concentrations AA is using, spending 40 minutes in the room is about the equivalent of drinking one cocktail, Bompas said. Though only open on the weekends, the vapor bar has so far been a success. "I've been in an alcoholic fog before, but never like this," said one American visitor.