With seemingly simple mantras, Lisa Lillien has become the heroine of those who would rather snack on chips than spend time transforming organic ingredients. Lillien’s standards—How does it taste? Will it make me fat?—have secured her cookbooks bestseller slots and brought fans in droves to her Hungry Girl website, the Washington Post reports.
Lillien was inspired when she found out that some of her favorite low-fat pastries were in fact terribly unhealthful. “Whether or not it’s malicious, there’s a lot of mislabeled stuff out there,” she says. Now, she manages a staff of nine, operating her site and coming up with delicious but guilt-free recipes like Cap’n Crunchy Chicken.