Snappy newsletters. Simple Facebook sharing. Spirited comments. Sweet features are waiting… GET THEM NOW!

Fiat Exec Would Gut Chrysler to Save It

Marchionne has succeeded in fighting corporate bloat before

By Gabriel Winant,  Newser User

Posted Apr 24, 2009 10:38 AM CDT

(Newser) – It may seem awfully cocky of Fiat chief Sergio Marchionne to assume that he can save Chrysler, generally written off in the industry as a lost cause. But there’s a reason Marchionne is optimistic, notes the Economist: He’s done it before. When he took over Fiat in 2004, the now-reborn company was bloated, in debt, overpowered by unions, and stuck with obsolete technology. “We tore it apart in 60 days,” says Marchionne.

If Fiat does buy into Chrysler—perhaps its best shot for survival—Marchionne would take over as CEO. He and his people would gut the American company, as they did their own. Says a senior Fiat official, “If this thing comes off, they’re really in for a shock.” And Fiat—also in talks for a deal with GM—will be closer to achieving Marchionne’s plan to double in size.

Hundreds of Chrysler cars sit ready for final assembly and shipping at the assembly plant in Brampton, Ontario.
Hundreds of Chrysler cars sit ready for final assembly and shipping at the assembly plant in Brampton, Ontario.   (AP Photo/The Canadian Press)
Fiat CEO Sergio Marchionne.
Fiat CEO Sergio Marchionne.   (AP Photo/Gregorio Borgia, files)
Fiat CEO Sergio Marchionne poses near the Fiat 500 in 2007.
Fiat CEO Sergio Marchionne poses near the Fiat 500 in 2007.   (AP Photo/Antonio Calanni)
« Prev« Prev | Next »Next » Slideshow

The single most important thing was to dismantle the organisational structure of Fiat. - Sergio Marchionne

« Prev« Prev | Next »Next » Slideshow
To report an error on this story, notify our editors.
A snapshot of the day's best news stories.
 
COMMENTS
Be the first to comment on this story.

More Newser Stories

Chrysler Adds Fiats, Dumps Dodge, Jeep Models

Done Deal: Fiat Buys Chrysler Assets

Chrysler's Honeymoon With Fiat Won't Last Long

Fiat Has Long Shed 'Fix It Again Tony' Reputation

Chrysler's Big News: We Repaid Bailout Loan


NEWS FROM OUR PARTNERS
Other Sites We Like:   24/7 Wall St.   |   Betty Confidential   |   BuzzFeed   |   Cracked   |   Fark   |   Timelines   |   The Frisky   |   Geek Sugar   |   NewsOne