Snappy newsletters. Simple Facebook sharing. Spirited comments. Sweet features are waiting… GET THEM NOW!

Hot on Facebook
Man Tries to Order Priciest Starbucks Drink Ever Total cost: $23.60 »

New Doughnut Puts Krispy Kreme in Sticky Situation

Australian company says 'Dough-Vo' breaches trademark

By Katherine Thompson,  Newser Staff

Posted Apr 24, 2009 12:11 PM CDT

(Newser) – Krispy Kreme’s limited edition line of Down Under-themed pastries has prompted an indignant protest from the company that makes a beloved Australian cookie, the BBC reports. The Iced Dough-Vo is a tribute to Arnott’s Iced Vo-Vo biscuit, says the doughnut company. But Arnott’s sees it as a breach of its trademark for the fondant, jelly, and coconut concoction.

The head of Krispy Kreme’s Australian operations scoffs at the threats of legal action, saying, “I think people know the difference between a doughnut and a biscuit.” The original biscuit is a cookie topped with strawberry jam and pink fondant. The Dough-Vo, which Krispy Kreme has refused to stop selling, is filled with raspberry jam and covered with pink icing.

The Iced Dough-Vo Donut, one of the limited offerings from Krispy Kreme's Australian-themed line.
The Iced Dough-Vo Donut, one of the limited offerings from Krispy Kreme's Australian-themed line.   (Krispy Kreme)
Iced Vo-Vo biscuits, a beloved Australian treat made by Arnott's. The cookies have a covering of pink fondant and strawberry jelly, and a scattering of coconut.
Iced Vo-Vo biscuits, a beloved Australian treat made by Arnott's. The cookies have a covering of pink fondant and strawberry jelly, and a scattering of coconut.   (Arnott's)
« Prev« Prev | Next »Next » Slideshow

We did receive a request from lawyers representing Arnott's that we withdraw these [doughnuts] ... because we were allegedly in breach of various trademarks. We've taken advice, and the advice is that's not the case. - John McGuigan, from Krispy Kreme

« Prev« Prev | Next »Next » Slideshow
To report an error on this story, notify our editors.
A snapshot of the day's best news stories.
 
COMMENTS
Showing 1 of 1 comment
riffran
Apr 25, 2009 9:52 AM CDT
FONDANT...(lets use it in a sentance)..Thats my dollar dag nabbit...I fondant on the side of the road...lol

More Newser Stories

Dunkin' Donuts Will Cut the Trans Fat


NEWS FROM OUR PARTNERS
Other Sites We Like:   24/7 Wall St.   |   Betty Confidential   |   BuzzFeed   |   Cracked   |   Fark   |   Timelines   |   The Frisky   |   Geek Sugar   |   NewsOne