Popular Michelle Plays Up Domestic Side—For Now

First lady's popularity surges after carefully crafted media campaign
By Rob Quinn,  Newser Staff
Posted Apr 25, 2009 9:21 AM CDT
Michelle Obama speaks to children of executive office employees at the White House's annual Take Your Child to Work Day in the East Room of the White House in Washington.   (AP Photo/Ron Edmonds)
camera-icon View 3 more images

(Newser) – Michelle Obama has become the most popular incoming first lady since Nancy Reagan after some determined image-building, the New York Times reports. The first lady has carefully shaped her public image through a series of interviews that focus on her domestic side. Some admirers, however, complain that the country isn't seeing enough of Michelle Obama the tough-minded professional with a passion for policy issues.

"We’re not getting all of Michelle Obama, and that’s a shame,” said an author whose husband, a Democratic senator, is friendly with the Obamas. “It’s the softer, domestic side that we’re seeing, which appeals to a lot of people. But a lot of us are cheering her on and hoping we’re going to hear more from that public policy side of Michelle Obama."