More big firms are using blogs and Twitter to keep the world up-to-date on company matters—but personal styles are colliding with federal corporate-communications rules, the Wall Street Journal reports. Firms like eBay are now adding disclaimers to once-casual tweets, leaving some readers cold. “There’s much more of a microscope on what I’m doing now,” says an eBay tweeter.
With Twitter, “the immediacy can be breathtaking,” says a marketing head. But “all of the traditional ways that a company can get in trouble for making public statements” hold true online, says one lawyer wary of the Securities and Exchange Commission.