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SUNDAY, NOVEMBER 22, 2009
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 ANALYSIS 
3

Facebook's Goal: 'Blowing Up the Browser'

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(Newser) – Facebook has opened its user “feeds” to widget developers, paving the way to a new existence in the decentralized, cross-platform “AfterWeb,” Josh Quittner writes in Time. Though the move is seen by some as a counter to rival Twitter, which can already be accessed in myriad ways, Quittner sees a more radical rationale. Facebook is “blowing up the browser,” he writes.

The site is "unbundling its Web-site-based business and allowing developers to turn Facebook into a bunch of discrete services that can be delivered over a variety of devices (from PCs to Smartphones) far more easily than via its website,” writes Quittner. Facebook—which looks to be behind a recent spike in downloads of tools developers need for site-specific “AfterWeb” additions—echoed the idea. “A user shouldn’t have to come to facebook.com to use Facebook,” an exec said.

Facebook on a mobile platform.
Facebook on a mobile platform.   (AP Photo)
A Facebook update via mobile phone.
A Facebook update via mobile phone.   (AP Photo)
Opening up the Facebook
Opening up the Facebook "feed" will allow users easier access to just what they want from the site.   (AP Photo)
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Two years ago, Facebook made one of its smartest moves when it opened up its platform to outside developers. Blowing up the browser and letting the same developers figure out new ways to use the pieces is every bit as smart. - Josh Quittner

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shonangreg
Apr 28, 09 7:30 PM CDT
Facebook is a mess. The foundation of their business never did respect and protect users' privacy. Instead, their business model relies on defaulting to "share everything". I hope they can fix it. The filters they are instituting is a good idea, but their implementation is spotty. I am very skeptical facebook will overcome its origins before another social networking site figures out a better way to both connect people and to give them good privacy controls from the beginning. Reply
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Zorro
Apr 28, 09 8:01 PM CDT
I agree with the points about Facebook's issues but you can't argue that their market position still puts them in a place where it will be hard to overcome them. Reply
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shonangreg
Apr 28, 09 9:42 PM CDT
Facebook did it to myspace over the last two years. The window for a repeat with a facebook competitor *is* slowing closing, though.
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