Suds Suck at New Yankee Stadium

In China, Pabst Blue Ribbon is 'a treasure among beers'

(NEWSER) - Pabst Blue Ribbon is known as a cheap beer beloved by hipsters …in America. In China, it goes by “Blue Ribbon 1844,” gets compared to Scotch, and will run you $44 a bottle. Gawker points to the beer’s official website —where you can see the fancypants bottle it’s packaged in, a far cry from the familiar PBR cans found in the US. (1844, by the way, is the year the Pabst Brewing Company was founded.) More»

Porters, ales, stouts, pilsners all OK with a little mixing

(NEWSER) - The week of St. Patrick’s Day is always big on the drinking front, and perhaps you’re ready for something other than plain old beer. Esquire suggests some beer-based cocktails:

• Porteree: Take a quarter-pint of porter, add superfine sugar, then fill with ice before topping off with more porter. A little grated nutmeg, and you’re golden.
• Black Velvet: “The most elegant and delicious of beer drinks,” David Wondrich raves about this concoction—a champagne flute filled with half stout, half brut bubbly.

Downmarket brew's sales skyrocket as usual suspects flounder

(NEWSER) - Pabst Blue Ribbon has profited from a hipster following for years because of its unpretentious image and low-profile marketing, so it makes sense that even a recession hasn’t dimmed the brand’s power. Sales are up 30% for the year ending in October, trouncing beer’s overall 1.1% increase and shaming Budweiser, down 7%. More»

(NEWSER) - People tend to be picky about beer, so "psychographic" research firm Mindset Media conducted surveys to match brands to personality trends. Here's what researchers found, according to Ad Age :

• Budweiser: Sensible and practical drinkers, but with an anti-authoritarian streak.
• Bud Light: Unlike regular Budweiser fans, these imbibers are risk-takers, but respect authority.
• Michelob Ultra: Marked by a sense of superiority, high-self esteem—basically, a high-powered yuppie.

'Ironic downscale chic' keeps brand selling

(NEWSER) - It’s a good time to be a cheapo beer, but that alone can’t explain the ridiculous year Pabst Blue Ribbon is having, Advertising Age reports. PBR’s sales are up a whopping 25%, making it by far the fastest growing cheap beer, which is especially astounding because it’s not that cheap anymore. PBR’s cases now costs $1.50 more than Keystone’s and 50 cents more than Miller’s. More»