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Chrysler's Honeymoon With Fiat Won't Last Long

By Kevin Spak,  Newser Staff

Posted May 1, 2009 10:36 AM CDT

(Newser) – Chrysler is rushing into the arms of Fiat now, but it may be sorry later, writes Dan Neil for the Los Angeles Times. Fiat "pays next to nothing and now has instant access to US markets," which it’s been lusting after. "But in this new Italian romance, the relationship is distinctly one-sided," Neil cautions.

Chrysler’s NASCAR presence, Mopar subsidiary, and Dodge-based cars are “all likely to be swept into whatever museum there is left to memorialize Chrysler,” writes Neil. Chrysler’s current customers probably aren’t into Fiat's light, stylish models, either. As for retooling Chrysler’s plants, Neil observes, “You can’t simply throw a big switch that says ‘Fiat.’” One element that might help: a jump in the price of gas, which would reignite Americans' interest in fuel efficiency.

Jim Press, president and vice chairman of Chrysler, steps out of a Fiat 500 at the New York International Auto Show Wednesday, April 8, 2009, in New York.
Jim Press, president and vice chairman of Chrysler, steps out of a Fiat 500 at the New York International Auto Show Wednesday, April 8, 2009, in New York.   (AP Photo/Mark Lennihan)
The New Fiat 500 Convertible is shown during the press day at the 79th Geneva International Motor Show, Tuesday, March 3, 2009, in Geneva, Switzerland.
The New Fiat 500 Convertible is shown during the press day at the 79th Geneva International Motor Show, Tuesday, March 3, 2009, in Geneva, Switzerland.   (AP Photo/Keystone, Sandro Campardo)
In this combo made from Sept. 22, 2005 file photos, the Chrysler, left, and Fiat logos are shown at the International Auto Show in Frankfurt, central Germany.
In this combo made from Sept. 22, 2005 file photos, the Chrysler, left, and Fiat logos are shown at the International Auto Show in Frankfurt, central Germany.   (AP Photos/Michael Probst, file)
In this Sept. 23, 2008 file photo, the emblem of Fiat is pictured on a commercial vehicle at the 62st IAA International Motor Show Commercial Vehicles in Hanover, northern Germany.
In this Sept. 23, 2008 file photo, the emblem of Fiat is pictured on a commercial vehicle at the 62st IAA International Motor Show Commercial Vehicles in Hanover, northern Germany.   (AP Photo/Joerg Sarbach, File)
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COMMENTS
Showing 2 of 2 comments
serfinWI
May 1, 2009 9:21 AM CDT
How am I supposed to cram my 3 kids, their car seats and backpacks, much less tow my camper and 5 bikes with that thing.
gianpaul
May 1, 2009 5:29 AM CDT
Let those Italians give it a try. What's probably now on the table is the end of Opel who designes most of Chevrolet/Vauxhall models sold outside the US. That's were Fiat will be gaining big, especially in countries like Brazil, and what's left of Chrysler presumably should benefit as well.

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