MSFT Grabs AQNT for $6B

Posted Aug 13, 2007 3:30 PM CDT

(Newser) – Microsoft completed the largest buyout in its history today, snatching up online advertising firm aQuantive for $6B. Microsoft closed the deal on Friday and will dole out $66.50 in cash for each share of the Seattle-based company, which will de-list from the Nasdaq after nearly doubling in value after its filing today, CNET reports.

Microsoft says the tech firm will be invaluable in the company's ongoing efforts to capture share in the lucrative online ad market. The decision to purchase Aquantive earlier this year followed a chain of ad-firm buyouts from Google, AOL, and Yahoo.

Brian P. McAndrews, left, CEO of aQuantive, shakes hands with Microsoft's Kevin Johnson as they mug for media members at the completion of a brief news conference, Friday, May 18, 2007, in Seattle. Microsoft Corp. said it will buy online advertising firm aQuantive Inc. for about $6 billion in cash,...
Brian P. McAndrews, left, CEO of aQuantive, shakes hands with Microsoft's Kevin Johnson as they mug for media members at the completion of a brief news conference, Friday, May 18, 2007, in Seattle. Microsoft...   (Associated Press)
Stock prices for Microsoft and aQuantive are shown at the Nasdaq marketsite in this May 18, 2007 file photo in New York. Nasdaq Stock Market Inc., the nation's largest electronic exchange, said Thursday, July 19, 2007 its second-quarter profit more than tripled amid a robust period for trading and a...
Stock prices for Microsoft and aQuantive are shown at the Nasdaq marketsite in this May 18, 2007 file photo in New York. Nasdaq Stock Market Inc., the nation's largest electronic exchange, said Thursday,...   (Associated Press)
Brian P. McAndrews, left, CEO of aQuantive,and Microsoft's Kevin Johnson address a brief news conference, in this May 18, 2007 file photo, in Seattle. In closing a $6 billion buyout of digital marketing company aQuantive on Monday, Aug. 13, 2007, Microsoft is taking a first step in its quest...
Brian P. McAndrews, left, CEO of aQuantive,and Microsoft's Kevin Johnson address a brief news conference, in this May 18, 2007 file photo, in Seattle. In closing a $6 billion buyout of digital marketing...   (Associated Press)
Microsoft's Kevin Johnson, right, smiles at Brian P. McAndrews, CEO of aQuantive, during a brief news conference, Friday, May 18, 2007, in Seattle. Microsoft Corp. said it will buy online advertising firm aQuantive Inc. for about $6 billion in cash, paying a premium to catch up with major ad deals...
Microsoft's Kevin Johnson, right, smiles at Brian P. McAndrews, CEO of aQuantive, during a brief news conference, Friday, May 18, 2007, in Seattle. Microsoft Corp. said it will buy online advertising...   (Associated Press)
Microsoft Chairman Bill Gates is pleased with what he hears in this June, 26, 2007 file photo. (AP Photo/Andrei Pungovschi)
Microsoft Chairman Bill Gates is pleased with what he hears in this June, 26, 2007 file photo. (AP Photo/Andrei Pungovschi)   (Associated Press)
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Online Ad Agencies for Google and Microsoft   (sagerock (YouTube))

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