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Merkel in Her Undies Drives Berliners Wild

Berliners fascinated by provocative billboard

By Nick McMaster,  Newser Staff

Posted May 1, 2009 4:50 PM CDT

(Newser) – A striking new ad featuring a drawing of Angela Merkel wearing only underwear has attracted the fascination of Berlin residents, the Local reports. Placed prominently in a busy shopping district, the billboard depicts Merkel with other figures from German politics—also in their skivvies—looking on. "The chancellor's office does not want to comment on the campaign," said a rep for Merkel.

It’s part of a campaign for an underwear company promoting a marketing scheme that allows shoppers to trade in their old underwear for a discount on a new pair. "The country needs new undies," the billboard says under the illustration of the pols.

German Chancellor Angela Merkel delivers her speech during the opening ceremony of the South Korean booth at the industrial fair in Hanover, Germany, April 20, 2009.
German Chancellor Angela Merkel delivers her speech during the opening ceremony of the South Korean booth at the industrial fair in Hanover, Germany, April 20, 2009.   (AP Photo/Joerg Sarbach)
German Chancellor Angela Merkel speaks during the NATO summit closing press conference on April 4, 2009 in Strasbourg, France.
German Chancellor Angela Merkel speaks during the NATO summit closing press conference on April 4, 2009 in Strasbourg, France.   (Getty Images)
An ad for a German underwear company has heads turning.
An ad for a German underwear company has heads turning.   (bruno banani)
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COMMENTS
Showing 3 of 3 comments
northeast
May 2, 2009 10:12 AM CDT
Lol, although it is worth noting that their automotive recovery plan kicked our asses
nick
May 2, 2009 2:18 AM CDT
Is this Germany's version of an Economic Stimulus Package?
Doctor-Zaius
May 1, 2009 9:52 AM CDT
Somewhere in Texas George Bush contemplates a back-rub and rubs one out.

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