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Make Starbucks What It Sounds Like: a Bank

By Nathan Deuel,  Newser User

Posted May 4, 2009 3:32 PM CDT

(Newser) – Forget new drinks—Starbucks should try adding a new sector, writes John Gapper in the Financial Times: banking. It might sound ridiculous to pair cappuccinos and checking accounts, but Starbucks’ 7,000 branches outstrip Bank of America, and, in Gapper’s plan, it wouldn’t even need tellers. Starbucks could partner with a company like ING, set up an online-only bank, install ATMs, and reap the benefits of increased traffic.

“Starbucks has an affluent clientele that is more likely to consider switching to an online-only bank than the average US consumer,” Gapper writes, figuring on a smooth transition. As a bonus, “the name Starbucks has a nice ring for a US bank,” notes Gapper. “Indeed, it sounds more like a bank than a coffee chain.”

A bank of ATMs in New York City, where Starbucks is ubiquitous.
A bank of ATMs in New York City, where Starbucks is ubiquitous.   (Getty Images)
A Starbucks coffee shop in Miami, Florida.
A Starbucks coffee shop in Miami, Florida.   (Getty Images)
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John Gapper speaks Nov 25, 2008 at the Council on Foreign Relations.   (uchannel)

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What if Starbucks opened an online-only retail bank offering competitive deposit rates and a modest range of loans and mortgages? It could do that by partnering with a finance company such as ING, which has the appropriate banking licences. - John Gapper

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COMMENTS
Showing 2 of 2 comments
Altoecko
May 5, 2009 4:11 AM CDT
Well, like this idea.
Jes
May 4, 2009 11:46 AM CDT
Yeah, sounds like a great idea! Except for all the news that they are cutting jobs and there stock is going down. Sorry, I just don't trust a hipster hangout with my money.

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