Skip to: Content
Skip to: Site Navigation
Skip to: Search

July 24, 2008 9:02:34 AM CDT



Journal Ad Revenue Plunges

Posted Aug 13, 07 11:26 PM CDT in Business Technology US 

(Newser) – Ad volume in the print edition of the Wall Street Journal dropped nearly 21% and revenue fell 7.2% compared with last July, Reuters reports. The dip underscores the immediate need for Dow Jones to generate more revenue from online properties, analysts said. Ad revenue from Dow Jones' online news operations, including the Journal's web site, rose 24%.

The downturn in print revenue is not unexpected news for media mogul Rupert Murdoch, who recently won a struggle to take over Dow Jones. "He knows from the business that these declines are increasing," one media analyst said. "The transition to the digital future is going to have to come sooner than later." 

Source Reuters

0 comments | Print E-mail | Digg Seed this on Newsvine Add this link to Del.icio.us StumbleUpon
Co. for $5 billion, ending a century of family ownership and adding a crown jewel to his global media empire, News Corp. (AP Photo/Mark Lennihan)   (Associated Press)
Co. for $5 billion, ending a century of family ownership and adding a crown jewel to his global media empire, News Corp. The companies said in the wee hours of Wednesday morning that they signed a definitive...   (Associated Press)
Co. for $5 billion, ending a century of family ownership and adding a crown jewel to his global media empire, News Corp. (AP Photo/Mark Lennihan)   (Associated Press)
« Prev« Prev | Next »Next » Slideshow
Our editors also recommend:

Digital Future

Threads (1 of 3)



Loading...

Loading...

Today's Most Popular


Other US Stories

What is Newser?

2008 Codie Finalist

Newser gives you more news in less time. We search for the best and most important stories all over the web, read them for you, and deliver concise and sharp summaries—along with links to the full text. Newser provides a way to stay on top of an ever-expanding horizon of news and opinion—politics, sports, business, trends, technology, personalities, crimes, and controversies. Newser keeps you not just better informed, but, with our signature graphic interface and smart condensed format, more enjoyably informed.

Learn more »