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Recession Chic: Quirky Out, Blond In

By Kevin Spak,  Newser Staff

Posted May 6, 2009 11:33 AM CDT

(Newser) – The economy is in freefall, which makes it a good time to be blond, the Times of London reports. Flip through the latest Vogue, and you’ll see page after page of blond-haired, blue-eyed beauties—a shift from the “quirky” faces sought after in recent years to grab the consumer's attention. Modeling agencies say advertisers are clamoring for conventionally beautiful blonds, which they view as safe and reassuring.

“We have definitely experienced a larger than usual demand for the classic rather than the quirky,” says the founder of one modeling agency. “In a recession clients won’t stick out their necks. They know what sells, and they want to hire models with wide-ranging appeal.”

Rampage spokesperson Petra Nemcova helps launch the brand's new denim collection.
Rampage spokesperson Petra Nemcova helps launch the brand's new denim collection.   (PRNewsFoto/Rampage)
A model walks the runway in this file photo.
A model walks the runway in this file photo.   (Getty Images)
A recent cover of Six Degrees magazine.
A recent cover of Six Degrees magazine.   (Photo: Business Wire)
Handout image issued by Elle magazine, Wednesday Jan. 14, 2009, of model Gisele Bundchen, which has been used as part of a feature in a new edition of the magazine.
Handout image issued by Elle magazine, Wednesday Jan. 14, 2009, of model Gisele Bundchen, which has been used as part of a feature in a new edition of the magazine.   (AP Photo/ELLE MAGAZINE/HO)
Actress and model Carmen Electra attends Cosmopolitan Magazine's Fun Fearless Male of the Year Awards at Cipriani's 42nd Street, Monday, March 03, 2008 in New York.
Actress and model Carmen Electra attends Cosmopolitan Magazine's Fun Fearless Male of the Year Awards at Cipriani's 42nd Street, Monday, March 03, 2008 in New York.   (AP Photo/Evan Agostini)
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COMMENTS
Showing 1 of 1 comment
WiteOut
May 6, 2009 4:50 AM CDT
That is interesting - I would think that now people would be looking for the new/creative looks... not that I have a problem with blonds. I bet quirky chics will be back "in" when the market nears 9000
 

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