Skip to: Content
Skip to: Site Navigation
Skip to: Search
SUNDAY, NOVEMBER 22, 2009
| Subscribe to Newser's RSS feeds RSS | Follow Newser on Twitter Twitter


1

Bargain Brewskies Buoy Breweries

Cheap beer sales are rising faster than pricier options

Share

(Newser) – Cheap brews are giving breweries just the boost they need during tough times, reports the Wall Street Journal. Economy suds such as Busch, Miller High Life, and Pabst Blue Ribbon are rising faster than the nation's overall beer sales and helping companies weather the economic storm. A short time ago, drinkers were splurging on pricey "craft" beers, but now they're saving their pennies.

"My funds are limited right now," said a happy Ohio house painter, emerging from a store with a Busch 12-pack that cost $8.

Beer lovers are turning away from pricier
Beer lovers are turning away from pricier "craft" beers to save money.   (©greenkozi)
Bottles of Budweiser beer are seen at the Stag Brewery in Mortlake, London Tuesday, Jan. 27, 2009.
Bottles of Budweiser beer are seen at the Stag Brewery in Mortlake, London Tuesday, Jan. 27, 2009.   (AP Photo/Kirsty Wigglesworth)
Bottles of beers including Budweiser and Stella Artois are seen on display at Dixie Liquors, Monday July 14, 2008, in Washington.
Bottles of beers including Budweiser and Stella Artois are seen on display at Dixie Liquors, Monday July 14, 2008, in Washington.   (AP Photo/Lawrence Jackson)
More and more people are reaching for a case of cheap recession beer, reports the Wall Street Journal.
More and more people are reaching for a case of cheap recession beer, reports the Wall Street Journal.   (AP Photo/David Zalubowski)
Beer enthusiasts are more likely to reach for a Coors Light over craft beers more popular in times of economic plenty.
Beer enthusiasts are more likely to reach for a Coors Light over craft beers more popular in times of economic plenty.   (AP Photo/M. Spencer Green)
Beer!
Beer!   (©Sandeep Murali)
A cold one.
A cold one.   (©Tim Pearce, Los Gatos)
« Prev« Prev | Next »Next » Slideshow
OFF THE GRID
11.20.09
The Health-Care Wars Have Just Begun
11.19.09
Sarah Palin Deserves Some More Attention
1 comment
VIEWING:
 
riffran
May 7, 09 6:11 AM CDT
hell no Negro Modello all the way baby, with a squeeze of lime...but that damn 7bucks a six pack is a bit rough though....glad I don't drink much Reply
Vote up! Vote down!
0
LEAVE A
COMMENT Comment Policy
Facebook ConnectPost this comment to Facebook?

After connecting you will have the option to post your comment on your Facebook profile.

 

Related Newser Stories

6 Stories

 Beer Prices Going Up 


Aug 25, 09 4:23 PM CDT
(Newser) - The nation’s largest brewers plan to raise beer prices in the fall, the Wall Street Journal reports. Anheuser-Busch InBev—maker of Budweiser—and MillerCoors will further test the notion that beer is generally recession-proof. “The environment is very favorable, we think,” says an Anheuser exec. Both... More »

MORE ABOUT:
beer • beverages • retail sales • price increases • MillerCoors • brewery • Anheuser-Busch • brewing • InBev

Brewers Relieve Recession With Cheap Beer

Natural Light, Busch, High Life see sales jump

Aug 7, 09 1:48 PM CDT
(Newser) - With the recession drying up cash flow, thirsty Americans are seeking out “sub-premium” beers, and brewers are marketing accordingly, the St. Louis Post-Dispatch reports. Anheuser-Busch is creating its first-ever ad campaign for Natural Light, whose sales are up 4% this year; MillerCoors is pushing Miller High Life, whose sales... More »

MORE ABOUT:
advertising • marketing • beer • recession • MillerCoors • Anheuser-Busch • Natural Light • Miller High Life

OPINION

 Best Cheap, Canned US Beers 

National Bohemian tops list of cheap crowd pleasers

Jul 1, 09 5:35 PM CDT
(Newser) - It's no small task to find a robust, canned American beer for less than $1, but these six passed the bar—albeit just barely—in a blind taste test conducted by the Washington Post:
  • Baltimore's National Bohemian tops the list with its secret strategy: "Actually tastes like beer.
... More »

MORE ABOUT:
budget lifestyle • alcohol • beer • list • Bud Light • Pabst Blue Ribbon • Miller High Life • National Bohemian • Schaefer • Schlitz

6 Stories


Business  •  Arts & Living 
TwitterFollow @NewserBusiness on Twitter

 
beer • brewery • Busch beer • Anheuser-Busch • economy • drinkers • fiscal crisis • Pabst Blue Ribbon • Miller High Life • Miller-Coors

from our news partners