Capital ditches 'American Experience' for new tourism slogan
(NEWSER) - "The American Experience" hasn't been the come-on Washington officials hoped, Portfolio reports, and DC's tourist board hopes to change that with a new campaign: “Create Your Own Power Trip." With a stumbling economy projected to eat into the US capital's 15 million in annual tourism, the city decided a rebranding was needed to keep up with the competition. More»