British retailer Marks & Spencer has agreed to standardize prices across bra sizes so bustier women won’t pay more for their undergarments, the BBC reports. The store ran advertisements in UK newspapers admitting it had “boobed” by adding an extra $3 for bras over DD size. It was persuaded in part by a “Busts 4 Justice,” a Facebook protest that attracted 13,000 members.
“No one would dream of charging one price for size 7 men’s socks and a different price for a man with larger feet,” charged an executive at Asda, a rival retailer. “So why should they do the same with ladies that are blessed in the chest department?”