Rich Heirs Boast Money and a Job

Having money just isn't enough for many of the world's wealthy youth
By Wesley Oliver,  Newser Staff
Posted May 10, 2009 5:27 PM CDT
Fiat heir Lapo Elkann gives the thumbs up on the occasion of the presentation of his clothing company "Italian Independent" at a shop in Turin, Italy.   (AP Photo /Massimo Pinca)
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(Newser) – Wealthy heirs are dropping their silver spoons and getting down to work, it seems. From the Mondavis to Trumps to sons and daughters of royalty, 38 heirs posing for Vanity Fair this month say they're determined not to rest on family laurels. Some are working hard at the family business while others forge personal paths. “We all have to prove ourselves, no matter who we are,” said the cousin of a fashion heir.

The latest rash of 24-karat kids includes:

  • Fiat heir Lapo Elkann, an entrepreneur who supports a Tel Aviv hospital tending to Israelis and Palestinians.
  • The Mercedez-Benz dynasty's Alex Flick, who quit school to make a documentary about a poor South Carolina town.
  • Luxury group LVMH scion Antoine Arnault, who ... joined a rock band. “You have to at least try to do something else," he said.
Read more about these wealthy heirs by clicking the link below.